Share of Retail & Consumer Goods Marketing Message Sends Push, SMS, & OTT Email 2022 Q1 2022 Q4 2023 Q3 2022 Q2 2023 Q1 2023 Q4 2022 Q3 2023 Q2 2024 Q1 84% 86% 83% 82% 84% 83% 17% 17% 23% 16% 14% 17% 18% 16% 17% 83% 83% 77% Retail & Consumer Goods Marketing Message YoY Growth 2023 Q1 2023 Q2 2023 Q3 2023 Q4 2024 Q1 0% 50% 15% 15% 14% 39% 14% 3% 12% 57% 8% 9% 9% 75% 25% 100% 10% 8% 13% 12% Email Growth Push, SMS, OTT Growth All Channel Growth S A L E S F O R C E 23 [ bb   I $  B  W :  b - C % ŧ9 T H E DI T I O N Messaging Volume Grows, Albeit Unevenly, Year Over Year* Email remains by far the favorite when it comes to number of messages sent, but retail and consumer goods marketers don't rely on that channel alone.* With stiff competition for customers’ attention, marketers are investing in higher-growth channels like mobile. While the amount of growth varies quarter-to-quarter, there is consistent upward movement in message sends across email, push notifications, SMS, and OTT. 81% of marketers say mobile messaging will be a bigger priority in the coming year. The overall growth of mobile messaging has dramatically outpaced email messaging growth in two of the last five quarters. Q4 of 2023 saw mobile’s growth rate reach more than 19 times that of email. Given that the retail and consumer goods industry is often on the leading edge of marketing tactics, this could be a signal for what's to come for other industries. Spotlight: Retail and Consumer Goods Marketers Boost Mobile Messaging *Salesforce Shopping Index, April 2024.