Marketing Tools and Technologies Used Marketing analytics/ measurement tools Customer relationship management system Marketing automation/ journey management Email service provider Personalization engine Account based marketing platform* Customer data platform Advertising platforms Content management system Mobile marketing 88% 86% 78% 78% 78% 73% 72% 71% 70% 80% *Base: B2B and B2B2C marketers S A L E S F O R C E 9 [ bb   I $  B  W :  b - C % ŧ9 T H E DI T I O N Marketers Use Diverse Tools To Fine-Tune Outreach and Measure Success Marketing organizations have a broad remit spanning brand-building to revenue generation. In turn, they rely on a wide set of tools to keep up. Marketers use an average of 8 different marketing tools and technologies. The popularity of analytics/ measurement tools and customer relationship management systems shows an emphasis on data-driven approaches and fostering better customer engagement. However, many marketers use additional tools to capture, unify, and activate data from across the customer journey in more refined ways. Marketers Wield a Variety of Tools To Spur Growth