S A L E S F O R C E 34 [ bb   I $  B  W :  b - C % ŧ9 T H E DI T I O N Survey Demographics Country Argentina ...............................................3% Australia .................................................4% Belgium .................................................2% Brazil ......................................................5% Canada ..................................................5% Chile .......................................................2% Colombia ...............................................2% Denmark ..............................................<1% Finland .................................................<1% France ....................................................5% Germany ................................................5% India .......................................................5% Ireland ...................................................2% Italy ........................................................5% Japan .....................................................5% Mexico ...................................................4% Netherlands ..........................................3% New Zealand .........................................2% Norway ...................................................1% Poland ...................................................3% Portugal .................................................2% Singapore ..............................................2% South Africa ..........................................3% South Korea ..........................................5% Spain ......................................................3% Sweden ..................................................1% Switzerland ............................................2% United Arab Emirates ...........................2% United Kingdom ...................................5% United States ..................................... 10% Industry Architecture, engineering, and construction ..................................5% Automotive .......................................... 7% Communications ..................................3% Consumer goods ................................. 7% Energy and utilities ...............................5% Financial services ............................... 12% Government/public sector ..................5% Healthcare .............................................6% Hospitality .............................................4% Life sciences and biotechnology .........3% Manufacturing ......................................6% Media and entertainment ...................4% Nonprofit ...............................................5% Professional and business services .....5% Retail .................................................... 12% Supply chain and logistics ...................3% Technology ............................................3% Travel and/or transportation ...............5% Other .....................................................1% Business Model B2B ...................................................... 25% B2C ...................................................... 50% B2B2C ................................................. 25% Seniority Chief Marketing Officer .................... 12% Vice president or equivalent ............ 27% Team leader, supervisor, manager, director, or equivalent ........................61% Company Size Small and medium-sized businesses (1–100 employees) ............................. 30% Mid-market businesses (101–3,500 employees) ..................... 50% Enterprises (over 3,500 employees) ..................... 20%