Table of Contents State of Marketing 4 Executive Summary ..................................................................................................................................................... 5 Introduction: Customer Experience Is the Brand Battlefield ................................................................................ 6 Marketers Move to Evolve Journeys, but Data Woes Linger ...................................................................... 8 01 Shifting Priorities Spark Organizational Change .......................................................................................... 14 02 Marketing Tech Makes Waves ........................................................................................................................ 19 03 Marketing Embraces the AI Revolution ........................................................................................................ 23 04 Last Look: What Makes Top Marketers Tick .............................................................................................................. 26 Country Profiles ............................................................................................................................................................ 27 Appendices .................................................................................................................................................................... 37 Survey Demographics ................................................................................................................................................. 48 Salesforce Research