About This Report State of Marketing 3 Breakdown of Marketing Performance Levels High-performing marketing teams represent 12% of the overall survey population. Marketers surveyed include B2B, B2C, and B2B2C teams. For additional demographics, please refer to page 48. Moderate performers either are “very or moderately satisfied” with their current outcomes realized as a direct result of their company’s marketing investment or are “extremely satisfied” with it but not with their marketing performance compared to their competitors 76% Underperformers High performers are “slightly or not at all satisfied” are “extremely satisfied” with the with the current outcomes current outcomes realized as a realized as a direct result of their direct result of their company’s company’s marketing investment marketing investment 12% 12% Salesforce Research