9. Have you crafted an attention-grabbing subject line? There’s no secret that will guarantee you an open, but the checklist included at the end of this chapter can help you craft a subject line that will increase your open rates while still adhering to best practices. Pay attention to how your email template addresses these questions, and don’t be afraid to seek inspiration from other companies as you begin designing your emails. (Quick tip: Pinterest is a great tool for design inspiration.) GeTTInG TO THe InBOX email marketing is at the heart of your online marketing efforts, so you want to make sure that every aspect of your strategy is optimized. no aspect of your email GeT InSPIReD. marketing is quite as important as deliverability — after all, even a perfectly crafted email is rendered worthless view a collection of stellar email templates from if it never reaches its mark. Pardot clients — featuring examples ranging from newsletters to webinar follow-ups — in our When it comes to email marketing, your greatest full email Design Lookbook. enemy is the “Report as Spam” button. Having your emails marked as spam hurts your reputation and could result in your IP address being placed on a GET FREE E-BOOK blacklist — bringing your email marketing efforts to a screeching halt. In fact, we recommend that you keep spam complaints under .01%, or one complaint for every thousand people emailed. Sound like a lofty goal?