wORKSHEET ONE Campaign Planning Checklist Successfully implementing lead nurturing campaigns requires laying a stable groundwork of responsibilities, understanding, and processes. The checklist below will help ensure you start off on the right foot. Define your audience roles. Who is involved Understand timing. Know the length of your in the purchasing decision? What are their sales cycle and how often you can contact main concerns? prospects. Understand your sales cycle. Know Define your KPIs. Understand and track the the stages of your sales cycle and what metrics that will indicate the success of a defines each one. campaign. Have a library of content. Content is the key Determine responsibilities. Determine who to nurturing success, and you need to have is in charge of creating, monitoring, and plenty created. updating campaigns. Map content to sales cycle. Understand Test, test, test. You’ll never get it right the which pieces of content are best for each first time. Be prepared to track and iterate. buyer stage. 28 / Pardot