wORKSHEET ONE Live Event Planning Checklist Hosting a live event is no small feat, but it will go much smoother if you plan all the details well in advance. follow the checklist below to map out your strategy. Choose a theme. Will your event have a Select sponsors. How will you secure sponsors specific theme or topic? for your event, and how will sponsorships be mutually beneficial? Pick a date and time. Make sure you’re giving Hire the right vendors. What kind of third-party your team (and your attendees) enough time vendors will you need for your event? Consider to plan for the event. Be sure to consider any ticketing, event planners, your set-up and competing events that may be taking place at breakdown crews, food and drink vendors, swag the same time. suppliers, and other specialty vendors. Find a location. Be sure it fits your budget and Aim high. Set goals for registration, has plenty of space. If you’re hosting a multi-day attendee satisfaction, and pipeline generated conference, make sure the location is close to from your event. enough hotels to accommodate your attendees. Choose the right speakers. If necessary, select internal company speakers or hire external ones to lead workshops and give presentations. 58 / Pardot