wORKSHEET THREE Pitching Influencers Checklist After you’ve spent some time engaging with your influencers, it’s time to make the pitch and ask them to share some of your content. Use these best practices when you make your request. DATe: COnTenT PITCHeD: SUCCeSSfUL? YeS nO If YOUR PITCH WAS SUCCeSSfUL, HOW WILL YOU nURTURe THe ReLATIOnSHIP MOvInG fORWARD? Personalize. everyone enjoys hearing their Personalize. Your message should sound own name! Start off your message with a personal and reference some of their recent personal address. posts. Demonstrate value. Use a phrase like Be concise. Provide a simple request in “Thought you might be interested” to show order to show you’ve thought this contact you’ve tailored your link. through. Link to your content. Don’t forget to Have a CTA. Don’t forget to tell the include a link to the content you want them influencer what you would like them to do to share! after they read your email. Subject line. Your subject line should be End on a high note. end your message clear and concise. Make sure it doesn’t with “Would love to get your thoughts!” or sound spammy! simply “Thanks!” to end positively. 70 / Pardot