wORKSHEET THREE The Pre-Flight Email Checklist Use this worksheet as a final check-through before sending off your email, both to organize your efforts and ensure that your email is optimized for content, deliverability, and rendering. SUBJeCT LIne: LIST: TYPe: (event, newsletter, etc.) CTA COPY: PLAIn TeXT OR HTML? DOeS YOUR eMAIL HAve ALL Of THe fOLLOWInG? BULLeTeD TeXT UnSUBSCRIBe LInKS COnTACT InfORMATIOn IMAGeS AnD COLOR SOCIAL SHARe BUTTOnS SHORT PARAGRAPHS 39 / Pardot