wORKSHEET THREE Webinar and Events Promotion Checklist There are dozens of promotional channels you can use to get the word out about your event or webinar. Use the following tips to explore your options and determine which ones are right for your event. Create a landing page. Set up an online hub Blog about it. Publish a relevant blog post where attendees can go to register and learn with a call-to-action to register for the all the details they need to know about your upcoming event or webinar. event or webinar. Issue a press release. A big event calls for Create social buzz. Select a short, plenty of media coverage, so be sure to issue a memorable hashtag to promote your event, pre-event press release. and consider generating buzz with a social media contest. Send out email invitations. Invite clients, Advertise locally. If you’re hosting a local prospects, partners, people who attended last event, consider buying outdoor ads or local year, and industry influencers — just make sure radio spots to draw in a crowd. to follow all CAn-SPAM regulations. Go old school with direct mail. If you Send a reminder. email registrants again really want to stand out, send personalized before your event to remind them to attend invitations via snail mail. and give them any last-minute details they may need. Advertise online. Invest in social, search, and display advertising targeted at your audience. 60 / Pardot