Marketing Trends across Financial Services 08 Silos Stand in the Way of a Single Customer View Creating a connected customer experience starts with High-Performing Financial Marketers running a connected business. The silos that restrict the Integrate Systems for a Single fl ow of data between marketing departments and other Customer View business units limit a financial seNices company's ability to gain a single customer view And this siloed view contributes to a fragmented customer experience. Only 24°/o of marketing leaders in the financial services sector say their current High Performers vs. tech stack is extremely effective at Underperformers driving collaboration across the business (e.g., across sales, service, 2.5x and marketing teams). more li