Contents EXECUTIVE SUMMARY ........................................................................................................................................ 04 DETAILED FINDINGS 01 | Growth: The New Marketing Mandate .................................................................................................07 02 | The State of Marketing Analytics .......................................................................................................... 13 03 | Data Integration and Management ......................................................................................................15 04 | Data Analytics and Optimization ..........................................................................................................18 LOOKING AHEAD TO MARKETING SUCCESS: THE DATA-DRIVEN REVOLUTION .................................21 METHODOLOGY .................................................................................................................................................... 25 ABOUT DATORAMA ...............................................................................................................................................28 salesforce.com 3