Background For this inaugural "Marketing Intelligence Report," Salesforce partnered with Advertiser Perceptions and surveyed over 150 U.S. marketers to: • Understand the evolving meaning of growth and its role as a key objective and mandate for marketers • Identify the top challenges marketers face in operationalizing growth across their organization • Assess how marketers attempt to overcome challenges stymieing growth and identify common behaviors that result in better growth Data in this report is from an online survey conducted from October 8–14, 2019. The survey generated responses from over 150 decision-making marketers in the U.S. In addition, qualitative, one- on-one interviews were conducted by phone with five senior U.S. marketers from October 8–10, 2019. Survey data percentages may not total 100 due to rounding. salesforce.com 2