DETAILED FINDINGS: 01 | Growth: The New Marketing Mandate Whether or not marketers have shifted their priorities to growth, 96% agree that marketing has a major role to play in driving ROI and The right marketing targets, attracts, retains, and growth for their business. captivates the ideal customer—it is critical in driving ROI. “ — C-level, Brand Extent to Which Marketers View Their Function as Critical to ROI/Growth Marketing’s role is unsurpassable. Subscribers, interaction, and intention don’t happen on their own. Not very critical You have to have somebody constantly grinding “ 4% Very critical at it every day. 47% —Director, Marketing + Strategy, Media + Entertainment In today's landscape we need to identify our targets and ensure ads aren't hitting deaf ears. “ — Manager, Agency [Marketing is] extremely critical as long as there is collaboration with sales to impact lifetime value. Somewhat critical “ 49% — VP, Brand salesforce.com 6