DETAILED FINDINGS: 01 | Growth: The New Marketing Mandate Growth: The New Marketing Mandate Why are today’s marketers facing this new mandate for growth? Extent to Which Marketers Are Shifting Priorities In part, it’s because they’ve always been accountable to both their to Growth customers and their business. This unique position makes them central players in both creating great customer relationships and driving ROI. Consequently, they are increasingly taking on more Not at all Very significantly responsibility to lead and measure growth across their business, be it 31% 11% an enterprise, agency, or publisher. Findings show that this growth mandate is real and already proliferating throughout marketing organizations. In 2019, two in three marketers shifted their priorities to focus on this marketing-led growth. Somewhat significantly 58% salesforce.com 5