Methodology Salesforce partnered with Advertiser Perceptions to survey over 150 U.S. marketers. The research was conducted in two concurrent phases, with results from both presented in “Marketing Intelligence Report: Data, Growth, and the New Marketing Mandate.” Phase 1A: Online Surveys Survey Methodology and Respondent Profile Methodology Market Sectors Respondent Profile Online Survey of 153 Marketing Decision • Financial Products/Services 33% Company Type Makers • Consumer Packaged Goods 20% • Sample: Marketer and agency contacts from • Retail 19% Agencies 31% the Advertiser Perceptions Media Decision • Automotive 16% Maker Database. Marketers 69% • Technology/Business Solutions 15% Qualifications: • Media and Entertainment 14% Job Title • Involved in advertising and/or marketing • Pharmaceuticals & Remedies 12% decision-making • Telecommunications 12% Senior Level 39% • Use/drive marketing analytics/conduct • Health and Life Sciences 11% cross-channel analytics Mid Level 44% • Company or main client spends $1 million • Travel 11% annual on total media advertising • Apparel/Fashion 10% Junior Level 17% Fieldwork: • Restaurants 9% Annual Digital Ad Spend • October 8–October 14, 2019 • Consumer Electronics 8% • Cosmetics & Toiletries 7% Under $30 million 52% • Liquor, Beer, and Wine 5% • Manufacturing 4% $30 million or more 48% salesforce.com 21