CHAPTER 1 CHAPTER 2 CHAPTER 3 adidas is a Trailblazer People associate the name adidas with speed, fash- ion, and high performance. In an industry facing massive disruption, the sportswear giant stands alone as a Trailblazer, operating 2,800 stores with 60,000+ employees. As a global retail powerhouse in both the B2C and B2B spaces, adidas recognises that its industry is rap- idly changing. Consumer journeys are multichannel experiences that often begin on smartphones. The company needed a solution to help deliver smart, seamless, and convenient experiences across the entire shopping journey. Through its partnership with Salesforce, adidas is blazing new trails by delivering the connected retail experience of the future using our marketing, commerce, and service platforms. Joseph Godsey Kasper Rørsted Head of Digital Brand Commerce, CEO, adidas adidas