CHAPTER 1 CHAPTER 2 CHAPTER 3 Personalised Marketing at Scale 1-to-1 consumer engagement with our leading Marketing Platform Deliver relevant, personalised journeys across channels and devices. The Mar- Google Analytics 360 NEW keting Platform enables marketers to deliver the right message at the right Delivering smarter marketing and time throughout all phases of the relationship. With integrated solutions for customer engagement all starts with customer journey management, email, mobile, social, web personalisation, knowing your customers and pros- advertising, content creation and management, and data analysis, every imag- pects. With the new Marketing Cloud inable customer interaction and engagement is covered. and Google Analytics 360 integration, you can deliver relevant, personalised interactions from awareness all the way Get Consumer Engagement at Scale to conversion and retention. Joseph Godsey Head of Digital Brand Commerce, adidas