Ethical Leadership and Business | 11 03 | New Opportunities Arise for Companies to Make a Difference Having a diverse range of voices at the table Consumers Want a Say in Technology Development is paramount as companies continue to consider their impact on society. For example, Percentage of Consumers Who Say the Following Groups Should Be Engaged with the rising focus on ethics, nearly half of Throughout the Technology Product Lifecycle consumers say they want advocacy and human rights groups engaged throughout Everyday consumers the technology product lifecycle. 81% People also want their own voices heard during Advocacy and human rights groups technology development. An overwhelming 47% 81% want everyday consumers to be Academics engaged throughout the technology 44% product lifecycle, but only one-third believe people like them are actively involved. Lawmakers or government agencies 37% This type of engagement has a business impact by helping companies better understand their customers. While only 45% of consumers believe technology products are developed with their needs in mind, 65% believe that including diverse perspectives in technology 65% development yields better products. of consumers believe diverse perspectives in technology development yields better products Salesforce Research