Ethical Leadership and Business | 9 02 | Emerging Technology Pushes Ethics to the Forefront While consumers are concerned about its Technology Is Largely Viewed as Neither Inherently potential pitfalls, they generally see emerging Good Nor Bad technology, itself, as neutral. In fact, two- thirds of consumers believe that technology is neither inherently good nor bad — how it’s used matters more. This leaves business at a crossroads. Tech companies are tasked with creating and deploying 67% products and services that take into account their societal impact, and other companies are tasked of consumers believe with ensuring their use of those technologies is technology is neither constructive, rather than destructive. inherently good nor bad — how it’s used is what matters 70% of consumers believe companies should have ethics advisory boards to help support the development of their tech products. SalesforSalesforcce Re Researesearchch