9 As it’s still early days for many ABM programs, some users Agreeing on the selection of ABM accounts report certain challenges — most of which have to do with 18% properly using data to deliver personalized experiences. Justifying the ABM costs and proving ROI 17% ABM challenges faced by B2B marketers: Selecting marketing technology tools that best support ABM 12% Getting data and reports to track results Integrating marketing technology tools to support ABM 35% 12% Personalizing marketing to key account contacts Hiring ABM marketers with the right experience, skills, and talent 34% 10% Getting adequate budget to support programs and resources Differentiating themselves from competition at the account level 30% 10% Developing customizable, scalable campaign assets 30% Data Source Educating sales on the process and value of ABM ITSMA 26% Keeping up with demand from sales teams requesting ABM 22% Getting buy-in from sales account teams 18%