CHAPTER 1 2 3 4 5 6 7 Sales Smarter Sales Imagine you’re a sales rep named James. Every morning when you wake up, the first thing on your mind is all of your upcoming sales calls. However, you don’t have to think too hard because you wake up in a connected world. You check your smartphone and your CRM automatically displays an itinerary of your day. All of your key customer meetings are organized in priority of opportunity value. Your smartphone also displays each customer’s three primary pain points, along with directions to reach the customer’s site on time, already pre-programmed into your car’s GPS. A quick cup of coffee, and you’re ready to start your day. AI for CRM: Everything You Need to Know 1818