Shopper needs change each time they shop. AI detects these changes and personalizes the experience based on real-time shopper clicks. For example, if a customer “P ersonalization is king these begins shopping for a swimsuit, the website may assume that she is going on a beach vacation and can make days, so anything we can personalized recommendations of other items she may personalize we’re going to need: flip flops, a hat, or a beach towel. look into, especially if we For the shopper, this is a more efficient shopping don’t have to go with an experience, minimizing scrolling and searching, especially on a mobile device. outside provider. We really For the retailer, it cuts out the guessing game and the trust Salesforce.” tedious manual merchandising process. But most important of all, it increases the bottom line by driving Adam Smart conversion and average order value. Senior Web Merchant, Black Diamond AI for CRM: Everything You Need to Know 3030