Businesses need to be smart about the way they gather, digest, and apply that data, which is the lifeblood of IoT — provided it can be properly used. But the impact of AI doesn’t stop there. Behind each of those devices, of course, is a real customer — and the next generation of customers expects a cohesive, intelligent experience every time they interact with a business. When a delivery order is delayed, they expect to be contacted with an updated ETA and a make-good offer — such as a $5 credit or free shipping on their next order — without having to pick up the phone and talk to a service agent. AI makes it possible to create an entire universe of business apps to deliver smarter customer experiences across sales, service, and marketing interactions. For many businesses, however, AI has been largely out of reach. Historically, companies have faced four key challenges when it comes to adopting AI for business: Data Expertise Infrastructure Context AI for CRM: Everything You Need to Know 13