Companies that embrace the AI opportunity will be able imagine being able to analyze every data point, pulling to create the modern experiences their customers expect, together data from Salesforce, external sources, and the connecting with them on all their devices, analyzing Internet of Things to create a complete view of every their data to get to know them better, and being able to customer. This, in turn, enables us to predict the best anticipate and predict in order to better serve them. next sales, marketing, or service interaction for each customer, and then automate everything from routine What does AI for CRM look like? Imagine being able to tasks to real-time customer engagement. It’s a whole new capture real-time signals, wherever they occur — from a way of connecting to your customers and prospects, with customer’s support request to a prospect’s tweet. Then intelligence powering a new era of customer success. AI for CRM: Everything You Need to Know 16