principle two GET STARTED, FAST Sure, you should make a point to be in-the-know and to gather as much information as you can before launching your company. But remember, there’s no substitute for biting the bullet and getting started. Research the market and the customers’ needs as much as you can, but execute quickly and continue to gather information to make it perfect as you move. If you’re building with the right technology or cloud platform, you can push changes pretty quickly along the way. Don’t get beat by spending six months in design.