principle three BUILD THE “Focus obsessively on getting to PRODUCT QUICKLY product / market fit. Do whatever Once you have taken the leap and launched your is required… including changing product, focus full-stop on building it out. Avoid being out people, rewriting your product, distracted by other priorities. Your primary goal is product-market fit, and to do that you need product moving into a different market, to test with. Once the initial product portion is locked telling customers ‘no’ when you down, you can shift your focus and test how it fits within don’t want to…” — From the blog your desired market. Building the product first also of Marc Andreessen, a leading allows you to fail fast, and with failure, comes the chance to make changes that lead to a win. Make a point to VC and co-founder of Netscape recognize quick failure as a part of your path to success.