principle eight UTILIZE TECHNOLOGY PARTNERS When building an app company, you don’t have to go it alone. In actuality, there is a huge ecosystem of successful cloud-t echnology companies, willing to create partnerships with new software vendors. Collaborating with these established companies can bring tremendous opportunities to scale and attract customers by pulling “The global enterprise your company into deals it wouldn’t mobility market will rake normally see. This scale will help your in $140 billion a year by app company grow and gain credibility much faster than it could on its own. 2020.” — Visage Mobile