principle five HIRE ENGINEERS New companies should hire for where they see their business LevelEleven built an app in 12 to 18 months, not where they are today. Hiring for your to increase gamification present needs is expensive and tricky, but remember, it’s the across sales reps using best app, and not the app from the biggest company that is Salesforce Sales Cloud — a going to come out on top. One of the top apps on the perfect example of a small Salesforce enterprise app marketplace, AppExchange, comes from LevelEleven, a company with around a dozen employees. company that made it big.