principle six CHOOSE THE DISTRIBUTION CHANNEL Now it’s time to decide how you want to get your application into the market. In addition to selling it directly with salespeople, consider the ecosystem you want to align to. One option is listing the app in an enterprise app marketplace, such as Salesforce’s AppExchange, which is used by small businesses as well as Fortune 100 companies. App marketplaces offer additional places to showcase your app and help customers see reviews from their peers. AppExchange customers want to run their company on the Salesforce1 Platform and they seek industry specific apps that will dramatically benefit their enterprise. 63% of Salesforce customers use at least one AppExchange app. 23% use more than five.