EXECUTIVE SUMMARY Costs. Three-year, risk-adjusted PV costs for the Results. The representative interviews and financial composite organization include: analysis found that a composite organization • Salesforce subscription, fees, and consulting experiences benefits of $10.78M over three years totaling $2.3 million over three years. Fees versus costs of $2.70M, adding up to a net present paid to Salesforce include the Marketing Cloud value (NPV) of $8.08M and an ROI of 299%. subscription, add-on product licenses, and professional services. • Deployment and change management totaling $185,000 over three years. Internal labor to implement Salesforce include efforts from both business and technical resources. Other cost components include training and change management efforts. • Ongoing administration totaling $246,000 over three years. One Salesforce administrator manages the product internally. THE TOTAL ECONOMIC IMPACT™ OF SALESFORCE MARKETING CLOUD 3