What’s Inside Trailblazers B2B marketing has been turned on its head o ver the past few years. We asked two Trailblazer experts to share their unique The field has gotten a lot more competitive, customers are more POV throughout this guide to help you improve your demanding, and the pressure is on marketers to prove their time and B2B marketing. budgets are moving the needle. The good news is marketers have new tech tools at their disposal, namely improved artificial intelligence (AI) capabilities. While AI is continually evolving, it’s making a big impact in the way marketers can personalize messaging at scale and measure performance to optimize campaigns and gain buy-in from leadership. These new tools are making them more productive and cost-efficient. Anne Wave In this guide, we’ll cover four tactics to take Anne specializes in scaling programs and positioning your B2B marketing strategy to the next level: marketers to grow. She has more than eight years of experience in email and lifecycle marketing, with a 1. Think Like Your Buyer 03 strong focus on digital analytics. 2. Let AI Be Your Marketing Assistant 09 3. Score Buyer Behavior 12 4. Measure Success with Reports, Analytics, and Data 15 Nout Boctor-Smith Nout is a proud email geek with more than 13 years of experience in marketing, mostly B2B, with a focus on email and CRM marketing. Her niche is tech companies that build developer tools.