1. TThehe 6 6 b buuyyeerr a arrcchehettyyppeses.. Most B2B buyers don't act alone. They sit on a buying committee that will collectively make purchase decisions for their company. If you know your buyer’s role on that committee, you can figure out their needs and how much power or interest they may have. User Technical evaluator The person who operates The person who installs, secures, whatever is purchased or maintains the product Champion Executive sponsor The person who most wants The most senior member of the purchase to happen the committee Economic buyer Influencer The person who controls the budget Someone without a direct say but whose opinion matters