State of the Connected Customer Demographics 57 Customer Breaks Level of Education Region Business Buyers ....................................................33% Less than a high school diploma ........................ 2% NAM ........................................................................20% Consumers ............................................................67% High school degree or equivalent (e.g., GED) ....11% LAM .........................................................................13% Some college, no degree ...................................... 8% JAPAC .....................................................................33% Associate degree (e.g., AA, AS) ................................. 7% EMEA ......................................................................33% Company Size Bachelor’s degree (e.g., BA, BS) .............................36% Master’s degree (e.g., MA, MS, MEd) .......................23% Small (1–100 employees) .................................34% Professional degree (e.g., MD, DDS, DVM) .............. 9% Medium (101–3,500 employees) ...................46% Doctorate (e.g., PhD, EdD) ......................................... 4% Enterprise (3,501+ employees) ........................20% Country Generation United States .........................................................13% Traditionalists/Baby Boomers Australia/New Zealand ......................................... 7% (born before 1965)..............................................24% Brazil .......................................................................... 7% Gen Xers (born 1965–1980) ............................37% Canada ..................................................................... 7% Millennials/Gen Zers (born 1981–1999).......39% France ....................................................................... 7% Germany .................................................................. 7% Hong Kong ............................................................... 7% Gender India .......................................................................... 7% Japan ........................................................................ 7% Male ........................................................................59% Mexico ...................................................................... 7% Female ....................................................................41% Netherlands ............................................................. 7% Singapore ................................................................. 7% United Kingdom ..................................................... 7% Nordics (Norway, Finland, Sweden, Iceland, Denmark) .......... 6% SalesforSalesforcce Re Researesearchch