About This Report StaStatte oe of the Cf the Conneconnectted Ced Cuuststomeromer 33 In this report, we examine survey results from three primary groups: Consumers Those reporting on their interactions with companies when purchasing for themselves Business Buyers Those reporting on their interactions with companies when purchasing on behalf of their Business Buyers Consumers employers Customers All Customers Aggregated consumers and business buyers Due to rounding, not all percentages may add to the sum total. All comparison calculations are made from total numbers (not rounded numbers). Salesforce Research Salesforce Research