State of the Connected Customer Appendix 50 Technology Sets New Benchmarks for Innovation Percentage of Customers Who Love or Like the Following, by Generation Traditionalists/Baby Boomers Gen Xers Millennials/Gen Zers Like Love Like Love Like Love Credit card fraud detection 42% 46% 40% 45% 39% 47% Email spam filters 48% 35% 47% 34% 45% 34% Automatic reminders 52% 20% 49% 25% 46% 33% Predictive traffic alerts 48% 15% 49% 19% 47% 27% Smart thermostats 36% 15% 40% 18% 42% 26% Predictive text 40% 10% 44% 17% 43% 26% Mobile check deposit 29% 16% 36% 20% 39% 29% Voice-activated personal assistants 29% 10% 32% 17% 36% 28% Personalized recommendations 32% 6% 38% 14% 46% 25% Predictive image categorization 29% 6% 34% 13% 40% 23% Self-driving cars 23% 7% 27% 15% 33% 25% Base excludes respondents who said "Don't know" for each technology. Salesforce Research