Country Profile State of Marketing 30 Brazil (350 Marketing Professionals) Marketers Move to Evolve Journeys, but Data Woes Linger Marketing Tech Makes Waves say a connected customer journey across all touchpoints and channels Tools and Tech Most Essential to 1-to-1 Marketing 84% positively impacts customer loyalty Marketing analytics/ Data targeting and 1measurement tools 2Social publishing tools 3segmentation say a c onnected customer journey across all touchpoints and channels 81% positively impacts overall customer engagement of marketers say their current tech stack is extremely or very effective at 77% providing a more cohesive view of customer data Top Challenges in Creating a Connected Customer Experience of marketers say their current tech stack is extremely or very effective at Difficulty leveraging data Creating a shared, single 75% increasing productivity and improving collaboration across the business 1Budgetary constraints 2from different sources 3view of the customer Shifting Priorities Spark Organizational Change Marketing Embraces the AI Revolution o arketers say they’re aligning marketing roles to a customer journey strategy f m of marketers say they use AI extensively or on a limited basis with another 35% 81% vs. traditional roles (e.g., by marketing channel/function) 49% piloting or planning to use within two years of marketers who use AI say it’s absolutely or very essential in helping their company o arketers are extremely or very satisfied with their 67% create 1-to-1 marketing across every touchpoint f m 73% collaboration with other departments (e.g., sales, service, IT) Primary Roadblocks in Executing an AI Strategy of m arketers are extremely or very satisfied with their ability to 75% engage customers across channels at scale Customer privacy No defined business 1Budgetary constraints 2concerns 3strategy for AI Salesforce Research