Country Profile State of Marketing 32 France (350 Marketing Professionals) Marketers Move to Evolve Journeys, but Data Woes Linger Marketing Tech Makes Waves say a connected customer journey across all touchpoints and channels Tools and Tech Most Essential to 1-to-1 Marketing 78% positively impacts customer loyalty Guided selling (e.g., Marketing analytics/ opportunity ranking by 1measurement tools 2potential value) 3Social listening tools say a connected customer journey across all touchpoints and channels positively 74% impacts customers’ willingness to recommend their products and services of marketers say their current tech stack is extremely or very effective at 63% delivering better analytic insights Top Challenges in Creating a Connected Customer Experience of marketers say their current tech stack is extremely or very effective at Insufficient internal Difficulty leveraging data 62% improving collaboration across marketing functions 1Budgetary constraints 2resources 3from different sources Shifting Priorities Spark Organizational Change Marketing Embraces the AI Revolution of marketers say they’re aligning marketing roles to a customer journey strategy of marketers say they use AI extensively or on a limited basis with another 26% 66% vs. traditional roles (e.g., by marketing channel/function) 60% piloting or planning to use within two years of marketers who use AI say it’s absolutely or very essential in helping their company o arketers are extremely or very satisfied with their 61% create 1-to-1 marketing across every touchpoint f m 66% collaboration with other departments (e.g., sales, service, IT) Primary Roadblocks in Executing an AI Strategy of m arketers are extremely or very satisfied with their ability to 67% engage customers across channels at scale Customer privacy It’s not a marketing 1Budgetary constraints 2concerns 3priority Salesforce Research