Appendix E State of Marketing 47 Marketing Embraces the AI Revolution Marketers expect AI usage to jump in the next two years. However, AI is most hindered by budget constraints, privacy concerns, and lack of skills. Percentage of Marketing Leaders Who Use or Plan to Use Anticipated the Following Tools or Technology over the Next Two Years YoY Growth Artificial intelligence 51% 27% +53% Currently use Plan to use 64% of marketing leaders who use AI say it’s substantially or greatly increasing Primary Roadblocks Marketing Leaders Face In Executing an AI Strategy their overall marketing efficiency 1 Budgetary constraints 2 Customer privacy concerns 3 Lack of the right internal skill set (e.g., too few data scientists) Salesforce Research