Survey Demographics State of Marketing 49 Industry Country Department Consumer products and retail ..........................17% United States .........................................................17% Executive management ......................................55% Financial services ..................................................16% United Kingdom/Ireland ....................................11% Marketing ...............................................................45% Technology ............................................................13% Canada ...................................................................11% Manufacturing ........................................................ 8% Brazil ........................................................................10% Role within Marketing Engineering, architecture, Germany ................................................................10% construction, real estate ....................................... 7% France .....................................................................10% Communications ................................................... 7% Japan ......................................................................10% Director, manager, or equivalent .......................25% Healthcare and life sciences ................................ 5% Netherlands ...........................................................10% VP of marketing ...................................................... 9% Professional services .............................................. 4% Australia/New Zealand .......................................10% CMO........................................................................23% Automotive .............................................................. 4% CEO, owner, or equivalent ..................................44% Education ................................................................. 4% Region Media and entertainment .................................... 4% Agriculture and mining ......................................... 3% Energy ....................................................................... 2% EMEA ......................................................................41% Americas ................................................................39% Company Size APAC .......................................................................20% Small (1–100 employees) ................................................27% Medium (101–3,500 employees) .....................................57% Enterprise (3,501+ employees) .......................................16% Generation Baby Boomers/Traditionalists .............................. 9% Gen Xers .................................................................34% Millennials ..............................................................57% SalesforSalesforcce Re Researesearchch