Appendix B State of Marketing 41 Marketers Move to Evolve Journeys, but Data Woes Linger Social platforms remain a mainstay for marketers. However, mobile channels like SMS and apps will see substantial growth over the next year. Percentage of Marketing Leaders Who Use or Plan to Use the Following Channels over the Next 12 Months 77% 15% Social media marketing Advertising on social platforms 75% 17% Website 83% 13% Mobile apps 64% 23% Video advertising 66% 21% Content marketing 72% 17% Display/banner ads 72% 17% Customer communities 67% 20% Email marketing 75% 14% Mobile text messaging (SMS) 59% 20% Paid search 63% 21% Native advertising/sponsored content 68% 20% Organic search 64% 20% Currently use Plan to use Salesforce Research