State of IT in Europe Last Look 20 Europe’s Top IT Leaders Embrace Their New Mission IT’s role is fundamentally changing. In everything that IT does, the customer is now at the centre. High-Performing vs. As a result, IT has also found itself in a leading role Underperforming in almost every aspect of the business. The highest- European IT Leaders performing European IT leaders recognise that technology supports every facet of the business, High-Performing vs. 4.0x from customer service to product innovation, and Underperforming from market expansion to industry disruption. European IT Leaders more likely to rate innovation for industry disruption 3.6x as a critical priority more likely to rate improving the employee experience as a critical priority High-Performing vs. Underperforming High-Performing vs. European IT Leaders Underperforming European IT Leaders 2.7x 3.3x more likely to rate improving IT’s collaboration more likely to rate providing with lines of business a shared, single view of the as a critical priority customer as a critical priority Salesforce Research