INTRODUCTION What Is the Best Path to the Next Normal? This means that business leaders need to ask two core questions: today • What decisions can I make now to ensure my business is Old New Next resilient in the next normal? Normal COVID-19 Normal Normal • How can I make sure that I see the signs for change early enough, so I can act quickly We all left the old normal behind when we were asked by our leaders and when the time is right? employers to stay in our homes. Now we find ourselves in the new normal of COVID-19. And, the big question remains: What will the next normal You can’t do everything at look like? once – so consider the phased One thing we do know is that we will never return to the old ways of doing approach we explain in the business. The crisis accelerated change in ways that will transform the way next section. we live and work for years to come. The COVID-19 Response Playbook | 6