wORKSHEET THREE Buyer Personas Use this worksheet to identify concerns and questions that you need to address for each of your buyer personas at each stage of the sales cycle. Depending on how many buyer personas you will be working with (initiator, influencer, decision maker, etc.), you may need to print off several copies. STAGe QUeSTIOnS/COnCeRnS eARLY PeRSOnA 1 MIDDLe LATe STAGe QUeSTIOnS/COnCeRnS eARLY PeRSOnA 2 MIDDLe LATe 49 / Pardot