wORKSHEET FOUR Content Marketing KPIs Checklist Turn qualitative content items like white papers and blog posts into quantitative measurements using the metrics on this list. Cost Per Lead (CPL) and Cost Per Acquisition Unique Page Visit: This is the traffic your content (CPA): See the Pay Per Click KPIs Checklist to is receiving on a daily, weekly, or monthly basis. see how you can measure content promotions via online advertising. Downloads: The number of people downloading Lead Generation: This is the number of leads a piece of your content is a good indication of sourced by a piece of marketing content. your content’s popularity. Time on Page: This is the amount of time a visitor Influence: Understand the number of leads, is spending viewing your content; time on page is a opportunities, or closed deals that have been good measurement of visitor engagement. “influenced” by your content Inbound Links: This is the number of other sites Conversion Rates: Track the percentage of users linking back to your content; the greater your that take a desired action; i.e downloading your inbound links, the greater your credibility. content via a form submission. Shares: This shows how often your content is being Followers and/or Subscribers: Keep an eye on the shared across networks. It is worth tracking to see number of followers and subscribers you have on which channels your content is resonating on. your various channels (social media, blog, etc); a good indication of brand awareness. Comments and Interactions: Is your content Growth: follow the percentage of change over time; sparking conversations and making an impact on by what percent is your subscriber base increasing? your readers? Have you seen a spike in content downloads? 79 / Pardot