wORKSHEET ONE Email Template Checklist There’s a lot to think about when you start designing a new email template. Use this checklist to make sure you’re not skipping any vital steps. Decide between plain text Break text into bullets and Add social sharing buttons. and HTML. Drip emails and small paragraphs. Make your Allow readers to distribute webinar follow-ups work emails easy for readers to your message across their well as plain text, while other scan at a glance. networks with the click of a emails are great for HTML. button. Create a clean template Craft your CTA. Set your call- Include contact information. design. The information to-action apart using colors, a In case readers have questions, in your email should be button, or text treatments so include your contact info in the uncluttered and easy read. that readers will know what header or the footer. action is expected of them. Add some color. Including Use images. You can cut down Don’t forget unsubscribe links. a few splashes of color can on text if you have an image Your emails need to be CAn- really help your email stand that can say the same thing. SPAM compliant, so make sure out from the crowd. your unsubscribe links are easy to find. 37 / Pardot