wORKSHEET ONE Social Listening A successful social media strategy is just as much about listening to relevant conversations as it is about posting content. Use this worksheet to brainstorm keywords to monitor in your social listening feeds. COMPAnY KeYWORDS SOCIAL HAnDLeS PRODUCTS nAMe vARIATIOnS WORDS TO eXCLUDe & USeRnAMeS & COMMOn TYPOS InDUSTRY KeYWORDS ReLevAnT HASHTAGS ReQUeSTS fOR ADvICe WORDS TO eXCLUDe COMPeTITOR KeYWORDS COMPAnY nAMeS SOCIAL HAnDLeS nAMe vARIATIOnS WORDS TO eXCLUDe & USeRnAMeS & COMMOn TYPOS 68 / Pardot