wORKSHEET ONE Goal Identification Worksheet Identify your goals by answering the questions below to make sure that your content goals are always aligned with your overall business goals. QUeSTIOn 1 What is your overall goal/mission statement? QUeSTIOn 2 Describe your target customer(s) and their basic needs. QUeSTIOn 3 How does your product meet these needs? QUeSTIOn 4 Briefly describe your company culture and some of your greatest strengths. QUeSTIOn 5 What sets your product apart from competitors in your field? 47 / Pardot