wORKSHEET TwO Calculating Five KPIs, Part II PIPeLIne TO SPenD RATIO for every dollar spent by marketing, how much pipe was created? RevenUe SOURCeD BY CAMPAIGn = = % TOTAL CAMPAIGn SPenD CUSTOMeR ACQUISITIOn COST How much does it cost you to acquire a customer? + + + + = $ CAMPAIGn ADveRTISInG SALARIeS COMMISSIOnS OTHeR MARKeTInG AnD SALeS SPenD COSTS COSTS PeR (MOnTH/QUARTeR/YeAR) MARKeTInG AnD SALeS COSTS PeR (MOnTH/QUARTeR/YeAR) = = $ nUMBeR Of neW CUSTOMeRS PeR MARKeTInG AnD SALeS (MOnTH/QUARTeR/YeAR) COSTS PeR (MOnTH/QUARTeR/YeAR) 77 / Pardot